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App design, gamification and digital branding for a modern fintech platform
App design, gamification and digital branding for a modern fintech platform
DebtEd team came to BUXA with a revolutionary app design to make the process of paying off student loans more engaging and rewarding.
Through a unique gamification approach, the company aims to alleviate the stress and burden associated with student debt by turning loan repayment into an interactive and enjoyable experience.
Our first design sprint was really focused on finding ways to gamify the experience without being gimmicky or insensitive to the financial stress many students face.
We spent a lot of time researching existing gamification models and psychology principles around motivation and rewards. The goal was to create an experience that felt rewarding at both small and large milestones.
The innovative DebtEd concept is currently in active development, and the team is working diligently to bring this groundbreaking solution to app stores in the near future.
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© 2024 Buxa Design
© 2024 Buxa Design
